Find the Revenue You're Leaving on the Table

Run your own numbers above. If your average job is $750 and you miss even 10 calls a month, one or two of those turning into work already pays for the whole year. The system doesn't have to catch everything to be worth it — it has to catch one job.

Then this covers the gaps they can't: lunch, drive time, two calls at once, 7pm on a Saturday. Set the after-hours answer rate to what you honestly hit today and see what's still slipping past a person who is doing their best.

Most people just want an answer instead of voicemail. The system picks up, gets the name, the address, the problem and the urgency, then hands it to you with the details. It's a lot less annoying than a beep.

Smaller shops usually leak more, because there's nobody sitting by the phone. If you're a two-truck operation, one recovered $1,500 job is a bigger deal to you than to a 40-truck company.

Doing nothing isn't free. Whatever monthly number you're seeing above keeps repeating — twelve times a year — and those customers still get their job done, just by whoever picked up the phone instead of you.

A lot of them do, because it arrives while they still have the problem. Set the reply rate above to something you'd bet on — even a low number usually clears $297 once you multiply by your job value.

Not really. Later means they've already talked to someone else. The point of the text isn't to replace your callback, it's to hold your spot in line until you can call.

The text asks what they need and where they are before it ever reaches you. Junk stops there. You see the ones worth your drive time.

In season is exactly when calls get dropped. You can let it book straight into your calendar or just collect the details so you can work the list in the evening instead of losing it.

Whatever the lost-revenue figure above says, every month, on repeat. That's the modeled cost of the status quo — and unlike ads, you already paid to make those phones ring.

One text after the job is finished, worded like you'd say it. No nagging, no daily reminders. Most people who were happy with the work are glad to be asked once.

Asking every customer is fine. What isn't fine is filtering out unhappy ones or paying for reviews, and we don't do either. Everyone gets the same ask.

Recency matters as much as the star count. A page where the newest review is from last year reads like a business that stopped working. Steady reviews keep you looking busy and current.

It doesn't, on its own — it changes who calls you. Set the lead lift slider to whatever you believe, and the math shows what that would be worth at your close rate and job value.

That's the current column above. The gap between it and the potential column is what remembering-sometimes costs you, month after month.

Drop the response rate slider to 3% and look at the number. Most contractors are surprised that even a bad-case pass through the list beats a month of ad spend.

That's normal. Getting it into one place is part of the setup, and it's a one-time cleanup rather than something you have to keep doing.

Not when the message has a reason: a tune-up season, a maintenance reminder, a follow-up on an estimate they never answered. It reads like a business keeping track, not a blast.

A CRM stores the names. This is what actually reaches out to them on a schedule and puts the replies in front of you. If your CRM is doing that today, you don't need us for it.

Then it keeps aging. Numbers change, people move, and the next time they need work done they Google it instead of remembering your name. The revenue figure above is the modeled cost of leaving it alone.

Traffic isn't the product — booked jobs are. The comparison above uses the exact same visitor count on both sides. The only thing that changes is how many of them call you.

Looking fine and converting are different jobs. Phone number where a thumb can reach it, proof of the work, clear pricing language, a form that takes ten seconds — that's what moves the number.

It changes what your clicks are worth. Same spend, better landing experience, more of those clicks turn into calls. If anything, a weak site is more expensive when you're paying per visitor.

Look at the extra booked jobs figure. At your average job value, it usually takes well under one extra job a month to cover it — and the site works every day without you.

Then the current column stays the current column. The gap between the two is the modeled monthly cost of doing nothing, and you keep paying for the traffic either way.